The Aussie gift that's made 55,000 people actually feel remembered.
The short version: A mate had a birthday and none of us could get there. So we put his face on a bottle and sent it. His reaction is the entire reason this company exists. 55,000 gifts since — from bedrooms to a warehouse in Melbourne — and we still get it wrong sometimes. Here's the whole story, including the bits we're not proud of.
1. We spent 6 years dreaming about a business. Then lockdown gave us no excuse not to.
We'd been talking about starting something for years. Then lockdown handed us a lot of spare time and some far-fetched ideas.
Neither of us had run a business. Neither of us knew how to print a label. We had no idea what we were doing. We just started and figured it out as we went. Luckily our parents were more than happy to help with the wine tastings.
2. A mate had a birthday. Nobody could get there.
You know the feeling. Someone you care about, having a day that should mean something, and you're just… a text message.
So we sent him a bottle with his face on the label. It wasn't just a gift. It was something that actually meant something to him.
We've never seen anyone react to a gift like that. Over a bottle with his own stupid face on it.
"She literally cried when she opened it."
We still get messages like this every single week.
👉 See what we make
3. Share-house bedrooms. Then our parents' garage. Both worse than they sound.
The first year was one room, two laptops, and a stack of boxes taller than us. Every order hand-packed. Hand-labelled. Hand-delivered in some cases.
We thought it was temporary. Then we ran out of money and moved back to our parents' place. Set up in the garage over winter.
This was the plan.
4. One Mother's Day, we printed a thousand boxes that said MOM
Not mum. Mom. A thousand of them. Gift-wrapped by a country we have never been to.
And when people asked how it happened, we said it was our American intern.
There was no American intern. We printed MOM on a thousand boxes and then invented a bloke to take the fall for it. Sorry, mate.
5. Our only printer went down mid-peak. Gifts due tomorrow.
Next-day dispatch on the line. People's gifts that needed to arrive in time. Total silence.
My dad — with zero printer experience — performed what I can only describe as open heart surgery on it.
It worked. Not a single order missed. We still owe him for that one.
4.99 isn't 5.
There are people who didn't get their gift in time. People who got the wrong bottle. People whose card never made it into the box. We've read every one of those reviews. More than once.
Also — this isn't the cheapest gift you'll find. We know that. But we've never found a cheaper one that made someone cry happy tears over it. So we're fine with that tradeoff.
And you do need a photo to make it work. If you don't have one, it's not the right gift. If you do — it's probably the best one.
We got it wrong plenty. We just kept turning up.
6. Got on the Today Show. Mum cried. We still hadn't moved out of home.
Somehow the thing kept growing. Orders filling corridors. Vans packed every day. Then a warehouse. Then a team. Then somebody whose actual job title is fulfilment.
And through all of it — the product stayed exactly the same as that first bottle we sent our mate.
7. Their photo. Their drink. A message that's just for them.
You pick their favourite drink, upload a photo, write something on the label. We print it, pack it beautifully, and get it to them next day.
Takes about two minutes. Feels like you planned it for weeks.
It's not a hamper or a voucher. It's the gift that makes someone feel like you were actually paying attention.
👉 This is the one
"She didn't want to open it. Said the bottle was too pretty."
Nobody's ever said that about a hamper.
We look bigger now. We're not, really.
55,000 gifts. 4.99 stars. Still two blokes who worked out that a photo on a bottle makes someone feel like you were there.
That bit hasn't changed since the bedroom.
If you've got someone worth celebrating — we'd love to help you make it a moment they won't forget.
If you've got someone worth celebrating — this is where we'd start.
Pick their drink, upload a photo, write something just for them. Sent tomorrow.
This Is The One →⚡ Next-day dispatch · 🇦🇺 Aussie owned · ★★★★★ 4.99 from 3,500+ reviews